...there really is something inhrerently fun about cars in general. Growing up, I was always infatuated with cars. Toys, model cars, Hot Wheels cars, Matchbox cars... hang on a second.... quick moment of introspection here. Anyone else ever stop to ponder the difference between a Hot Wheels and a Matchbox car? I always felt (and I may be crazy here) as a kid, that the Matchbox cars were more "serious" cars. Replicas that were like the stockers running around town, while Hot Wheels were like the fun, rebellious cars... the hot rods of your town. Weird, perhaps, or maybe just right on track with their marketing idea... I just always played a little rougher with a Hot Wheels than a Matchbox. (oddly ironic is that, looking back, Matchbox cars always gave me some great ho rod and custom ideas... besides, they has some of the coolest colored windows... and when those boys busted out with a hot rod or custom-influenced car, they went NUTS with it.)

In any event, I was talking with the wife the other night about commercials, namely TV commercials for cars, and how they all just about suck. They've become serious, in a lot of ways... Granted, VW has their underlying humor, but, for the most part, the car commercials today all have a stodgy, buttoned-up feel.
We got on the subject of cool commercials, and by far, the greatest ever were the Nissan commercials from the nineties. Man, those were killer. Maybe it was a subconscious pondering of those commercials (which gave a solemn nod to the old Datsun days) that inspired me on a recent rendering to have fun, get loose, and throw a tip of the hat to their storied racing past... but there's one commercial from Nissan that everyone knows and loves:

click to view

...and how can you not love it? It was fun, and really played up a great image. It was a grown-up look back at your youth, playing with cars, and just inventing bizarre scenarios (especially if you had a sister... their toys always provided interesting back-drops for toy automotive-induced mayhem...)
The follow-up to that classic was just as entertaining:

click to view

In any event, I guess that my point is that even as we "grow up", we still hang on to the things that we enjoyed as kids, in some small way. While I may not have the toys I grew up with anymore, I have the memories, and I enjoy looking back on those times, as well as creating some similar memories with my kids, and taking that inspiration to the drawing board with me on each new project. I have fun doing my job, and hope it shows... Will playing with toy cars now have a similar effect on my kids? Who knows? Maybe they'll grow to become car-obsessed hot rodders, or maybe they'll just enjoy it for what it is, and go a different path with their interests (and take some cool memories along). The important thing is, we're having fun, and that's the name of this game. Go and do likeswise...

See more on my website at www.problemchildkustoms.com.